Editorial, Empirically-Based Marketing Knowledge

Knowledge Management and Knowledge-based Marketing

Two separate qualitative research studies are designed to gain an insight into the practice of knowledge management and marketing in the engineering and biotechnology industries. The findings show that the engineering industry is practicing knowledge management to varying degrees. The biotechnology industry clearly differentiates between data, information and knowledge. With the new knowledge g...

A Knowledge-Based Consultant for Financial Marketing

This article describes an effort to develop a knowledgebased financial marketing consultant system. Financial marketing is an excellent vehicle for both research and application in artificial intelligence (AI). This domain differs from the great majority of previous expert system domains in that there are no well-defined answers (in the traditional sense); the goal here is to obtain satisfactor...

Empirically-based self-diagnosis and repair of domain knowledge

Editorial - Marketing Science: A Strategic Review

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Editorial - Marketing Science in Emerging Markets

In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...